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FORMATION OF PROFESSIONAL LEXICAL COMPETENCE OF TOURISM STUDENTS BASED ON A COMMUNICATIVE-ORIENTED APPROACH

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The article examines the formation of professional lexical competence among tourism students through a communicative-oriented approach in English language education. Professional lexical competence is interpreted not only as the ability to memorize tourism-related terminology, but also as the capacity to use lexical units appropriately in real communicative situations connected with travel services, hospitality, intercultural interaction, customer support, destination promotion, and professional documentation. The study emphasizes that tourism students need vocabulary that functions in practical speech contexts, including dialogues with clients, presentations of routes, explanations of services, conflict resolution, and written business communication. The communicative-oriented approach creates conditions for integrating lexical acquisition with professional tasks, role-play activities, problem-based situations, authentic materials, and collaborative interaction. The article highlights the importance of contextual learning, active speech practice, and professionally relevant discourse in developing students’ readiness for future tourism-related communication.

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