FRAMING CRISIS THROUGH LANGUAGE: A CRITICAL DISCOURSE ANALYSIS OF PUBLIC HEALTH COMMUNICATION
Authors
Claire Dubois ()Files
Key Information
Journal
Published in Vol. 1 No. 1 (2026) of Omega Journal of Linguistics and Language Studies.
OMEGA Journal of Linguistics and Language Studies is an international, peer-reviewed, open access journal dedicated to advancing research in linguistics, language, and communication. The journal provides a platform for scholars, educators, and researchers to publish high-quality work in both theoretical and applied aspects of language studies across diverse linguistic and cultural contexts.
Key Highlights:
- Peer-reviewed (Double-blind)
- Open Access Journal
- Monthly Publication
- International Scope
Frequency of Publication: Monthly
Languages: English, Polish and Russian
Publication Format: Electronic
ISSN (E): 3072-4678
About the JournalAbstract
Public health crises are not only biological events but also discursive phenomena shaped by language and communication. This paper examines how language is used to construct, frame, and manage public perception during health emergencies. Drawing on principles of critical discourse analysis (CDA), the study analyzes selected public health messages to explore how authority, responsibility, and risk are linguistically encoded. The paper introduces the Discursive Framing–Alignment Model (DFAM), which explains how institutional discourse aligns public behavior through strategic framing. The analysis reveals that linguistic choices—such as modality, pronoun usage, and metaphor—play a crucial role in shaping compliance and trust. The study contributes to discourse studies by offering a structured framework for analyzing crisis communication and highlighting the power of language in shaping social response.
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